Prebid Server

Enterprise Server-Side

Bidding Infrastructure

Combine client-side revenue performance with direct-sale user experience quality. Aditude hosts, maintains, and optimizes your Prebid Server infrastructure—extending technical capacity without dedicated DevOps allocation.

Client-side revenue performance. Direct-sale user experience. Aditude hosts and maintains your Prebid Server—no DevOps required.

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Pathways

One Server. Every Surface.

Web

Prebid Server for Web

Display · Video · Native

Faster auctions, less client-side weight, richer demand. Move header bidding off the page and run it where latency is measured in milliseconds — not seconds.

Web

Prebid Server for Web

Display · Video · Native

Eliminate client-side processing overhead. Optimize Core Web Vitals and support unlimited demand partners—deploy standalone or alongside Cloud Wrapper.

Mobile

Prebid Server for In-App

iOS · Android

Purpose-built SDK that brings server-side header bidding to native apps. Rewarded, interstitial, banner and native — all unified under one auction.

Mobile

Prebid Server for In-App

iOS · Android

Keep your existing GMA SDK and Amazon integrations. Add Prebid Mobile SDK and connect to our managed server. We handle the rest.

Key Capabilities

Enterprise Server-Side

Infrastructure

Aditude's Prebid Server is built exclusively for publishers — not retrofitted from SSP infrastructure with misaligned incentives. Every design decision optimizes for publisher yield, performance, and control.

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

Zero Client-Side Performance Impact

Auctions run on enterprise server infrastructure, not in the browser. Add 5, 10, or 20+ demand partners without touching your Core Web Vitals or page load performance. True competitive pressure with no user experience trade-offs.

Auctions run server-side. Add unlimited demand partners without touching Core Web Vitals.

Unlimited Demand Partner Capacity

Run parallel server-side auctions with as many demand partners as your yield strategy requires. More competition, higher CPMs — without any browser-side performance impact.

Run 5, 10, or 20+ partners in parallel without affecting user experience.

Global Infrastructure with 99.99% Uptime

Multi-region infrastructure delivers auction results in under 100ms — anywhere in the world. 99.99% uptime SLA. Your users experience zero latency, and your monetization never goes dark.

Multi-region infrastructure delivers consistent auction results worldwide.

Advanced Privacy Compliance Architecture

Advanced Privacy Compliance Architecture

Hybrid Deployment Flexibility

Hybrid Deployment Flexibility

AMP Implementation Support (Web)

AMP Implementation Support (Web)

Mobile-Optimized Infrastructure

Mobile-Optimized Infrastructure

Efficient Auction Management

Efficient Auction Management

Enterprise Advantages

Complete Operational

Transparency

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Built for a Cookieless Future

Server-side architecture with first-party data controls enables sophisticated audience targeting while respecting user privacy — and keeps your infrastructure current as third-party cookie deprecation accelerates.

Built for a Cookieless Future

Server-side architecture with first-party data controls. Built for a cookieless future.

Comprehensive Analytics Visibility

Full transparency into server-side auction performance — bid landscape, demand partner behavior, and win rate dynamics — with data granularity unavailable through client-side wrappers.

Comprehensive Analytics Visibility

Visibility into bid landscape, demand partner behavior, and server-side performance unavailable in client-side wrappers.

Architecture Flexibility

Combine with Cloud Wrapper for a hybrid architecture that balances revenue performance and page speed, configured to your specific inventory mix and yield priorities.