Built by Ad Tech Veterans for Publishing Leaders

We engineer enterprise infrastructure that delivers institutional-grade technology, complete operational transparency, and strategic partnership—without the complexity, vendor dependencies, or extractive economics that constrain growth.

Landin is your go-to agency for creative thinking and marketing ideas. We specialize in digital business solutions.

Our Mission

Advancing Publisher

Independence Through Technology Excellence

The publishing industry deserves technology partnerships that enhance capability rather than extract value. We deliver enterprise-grade ad infrastructure, AI-powered intelligence, and premium demand access through unified architecture—with the flexibility to operate autonomously or leverage strategic support based on your operational model and business objectives.

Our Evolution

From Industry Insight

to Enterprise Solution

2019

Identifying the Market Gap

Our founder, while architecting programmatic infrastructure for publishers, identified systematic inefficiencies across the industry: vendor fees averaging 15%+ coupled with restricted operational control, multiple wrapper deployments creating latency and performance degradation, fragmented reporting requiring extensive reconciliation overhead, protracted optimization cycles dependent on external vendor resources, and commoditized demand eroding yield performance.

2019

Identifying the Market Gap

2021

Engineering the Platform

We assembled a team of senior ad tech architects and product leaders to build proprietary SaaS infrastructure. The result: unified technology consolidating header bidding, video monetization, and ad serving—delivering enterprise capability with operational autonomy.

2021

Engineering the Platform

2023

Institutional Validation

Our publisher-centric model and technology differentiation secured $15M Series A investment from Volition Capital, enabling accelerated platform development and market expansion.

2023

Institutional Validation

Our publisher-centric model and technology differentiation secured $15M Series A investment from Volition Capital, enabling accelerated platform development and market expansion.

2024

Strategic Consolidation

Acquisitions of CPMStar (premium programmatic demand) and Hashtag Labs (unified intelligence platform) transformed our offering from infrastructure provider to comprehensive enterprise solution for programmatic publishing.

2024

Strategic Consolidation

2025 to Now

Continuous Advancement

Today, hundreds of publishers trust our platform, but we maintain forward momentum. We're advancing AI capabilities, expanding premium demand relationships, and refining our unified architecture through direct client collaboration. Our commitment remains constant: delivering the technology and strategic partnership publishers require to compete and scale

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2025 to Now

Continuous Advancement

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Our Principles

The Standards That

Define Our Partnership

Publisher Success Metrics Drive Our Decisions

We optimize for client outcomes, not fee maximization. Revenue alignment ensures strategic incentives remain synchronized with your business objectives.

Publisher Success Metrics Drive Our Decisions

We optimize for client outcomes, not fee maximization. Revenue alignment ensures strategic incentives remain synchronized with your business objectives.

Architectural Transparency

No proprietary black boxes. No obscured fee structures. Complete visibility into auction mechanics, partner performance, and operational metrics across all platforms.

Architectural Transparency

No proprietary black boxes. No obscured fee structures. Complete visibility into auction mechanics, partner performance, and operational metrics across all platforms.

Sustained Innovation Investment

Ad tech evolution demands continuous advancement. We allocate significant capital to R&D, ensuring our infrastructure anticipates market dynamics rather than reacting to them.

Operational Velocity

Market opportunities require rapid response. Our technology architecture and team structure enable accelerated testing, optimization, and deployment cycles.

Operational Velocity

Market opportunities require rapid response. Our technology architecture and team structure enable accelerated testing, optimization, and deployment cycles.

Engineering Discipline

Excellence in execution differentiates enterprise infrastructure. From sub-100ms latency requirements to intuitive interface design, technical precision defines our product standards.

Engineering Discipline

Excellence in execution differentiates enterprise infrastructure. From sub-100ms latency requirements to intuitive interface design, technical precision defines our product standards.

Infrastructure Reliability

99.9% uptime represents contractual commitment, not aspiration. Your revenue operations depend on our system stability and performance consistency.

Infrastructure Reliability

99.9% uptime represents contractual commitment, not aspiration. Your revenue operations depend on our system stability and performance consistency.

Executive Team

Industry Veterans Leading

Platform Innovation

Jared Siegal

CEO and Founder

Erik Omlid

CTO

Josh Schenker

CFO

Anthony Gonsalves

CRO

John Shankman

CSO

Executive Team

Industry Veterans Leading

Platform Innovation

Jared Siegal

CEO and Founder

Erik Omlid

CTO

Josh Schenker

CFO

Anthony Gonsalves

CRO

John Shankman

CSO

Executive Team

Industry Veterans Leading

Platform Innovation

Jared Siegal

CEO and Founder

Erik Omlid

CTO

Josh Schenker

CFO

Anthony Gonsalves

CRO

John Shankman

CSO

Market Leadership

Performance Validated.

Empowering Brands

Innovation Recognized.

Inc. 5000 No. 201 Fastest-Growing Private Company (2025)

Since 2023, we’ve been recognized among America's highest-performing private enterprises for exceptional revenue growth trajectory and market impact.

IAB and Prebid.org Strategic Membership

Active participation in the Interactive Advertising Bureau and contributing membership in the Prebid.org community, advancing industry standards and collaborating on programmatic innovation.

Become an Aditude Publisher

Elevate Your Ad Stack

A 30-minute consult. Real numbers from day one. See what Aditude can do for your inventory.

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