Dexerto, the world’s largest gaming, influencer and esports media group, is an award-winning media company at the forefront of gaming culture, competitive gaming and influencer-driven entertainment, reaching over 200M fans across site and social each month. Dexerto champions gamers and creators born from digital culture as the next generation of athletes and icons, fuelling fans’ passions for a new era of sports and entertainment.
Products
Cloud Wrapper, Insights, Dynamic Flooring
Category
Gaming
Publisher
Dexerto
The Opportunity
Dexerto is a global digital media publisher covering esports, gaming, and digital entertainment. As a programmatic-first company, monetization is critical to their business, but prior to 2021, their setup had room to grow.
Before partnering with Aditude, Dexerto was working with another ad monetization solution. While that partnership solved several initial challenges, the team felt their monetization potential wasn’t being fully realized. They lacked robust SSP integrations, a dynamic flooring strategy, and access to the latest revenue-driving technology.
Dexerto needed a partner who could deliver better results—both in revenue and service—without adding operational strain.
The Approach
After hearing about Aditude through trusted industry peers and reconnecting with former colleagues now working there, Dexerto decided to test Aditude’s Cloud Wrapper as a direct comparison to their ad monetization solution.
Their goals were clear:
Maximize monetization potential across all inventory
Reduce latency and improve impressions per session
Offload manual processes like floor price management
Work with a tech partner who understands the unique needs of publishers and agencies alike
“There wasn’t one magic thing anyone said to get us to switch to Aditude—it was the numbers. Aditude showed strong performance right away, and that spoke for itself.”
- Niels Claes, Head of Programmatic Revenue & Data Operations
The Solution
Dexerto launched Aditude’s Cloud Wrapper across their site and immediately saw meaningful performance improvements:
Faster page load speeds, driving more impressions per session
Revenue uplift, outperforming their previous setup in side-by-side comparisons
Built-in dynamic flooring, saving time and simplifying yield management
Refresh rate optimization, increasing RPM without degrading UX
Dedicated support, with the Aditude team offering quick turnaround and strategic recommendations
Beyond the technology, what stood out to Dexerto was Aditude’s high-touch partnership model. As an agency and publisher, Dexerto often has complex demands—requiring flexibility, responsiveness, and publishing-specific knowledge.
The Results
Dexerto launched Aditude’s Cloud Wrapper across their site and immediately saw meaningful performance improvements:
Faster page load speeds, driving more impressions per session
Revenue uplift, outperforming their previous setup in side-by-side comparisons
Built-in dynamic flooring, saving time and simplifying yield management
Refresh rate optimization, increasing RPM without degrading UX
Dedicated support, with the Aditude team offering quick turnaround and strategic recommendations
Beyond the technology, what stood out to Dexerto was Aditude’s high-touch partnership model. As an agency and publisher, Dexerto often has complex demands—requiring flexibility, responsiveness, and publishing-specific knowledge.
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