now.gg, Inc. is the largest cloud-powered mobile-gaming company, with 6B+ minutes played monthly and 20M+ MAU. It enables 1-click play of mobile games without the need to download on mobile phones (iOS & Android), PCs, Macs, and Chromebooks.
Products
Cloud Wrapper, App, Insights
Category
Gaming
Publisher
now.gg
The Problem
Before partnering with Aditude, now.gg focused purely on gameplay and was still in the early stages of learning what is required to navigate the complex landscape of programmatic advertising. They embarked on a frustrating journey, trialing various MCMs, only to receive limited assistance and guidance.
now.gg's most significant pain points revolved around their inability to implement ad monetization effectively alongside their cloud gaming platform. It was a trial-and-error process, and they needed guidance about the right approach. They were looking for a solution that could provide the following:
Hands-on support – now.gg didn't want to become Prebid experts, so they needed a solution with ad ops experts and developers to support them.
Efficient ad operations – They wanted to focus on their core business initiatives and leave the day-to-day ad ops to the experts.
Higher ad revenue – now.gg wanted to maximize ad earning potential and knew they needed a scalable and custom solution to do so.
The Approach
The turning point for now.gg was when they were introduced to Aditude. What set Aditude apart was our reputation as a growing leader in the industry. The expertise and professionalism of our team instilled confidence in now.gg’s decision to have Aditude manage all their ad operations and ad development projects.
Aditude's wrapper and video solution provided a scalable path for now.gg. In early 2022, we seamlessly integrated Aditude's wrapper with now.gg to handle millions of impressions effortlessly. Aditude helped to:
Train a large development team on how to integrate the Cloud Wrapper for speed
Create multiple iterations of video and display wrappers
Build a custom solution for desktop apps, ad server, and analytics tool
Conduct 100s of A/B tests
Forged new relationships with SSPs, including Amazon, to be less reliant on Google AdX
Launched new ad layouts and ad units, such as anchor ads and rewarded ads
The Results
Reduce dependency on Google AdX by 64.16% on display and 46.37% on video
Impressions served grew by 258.63% on display and 93.25% on video in 2023 compared to 2022
Increase ad revenue by 88.18% on display in 2023 compared to 2022
Note: Metrics measure January 2022 to October 2023 and are missing November and December 2023.
Conclusion
Reduce dependency on Google AdX by 64.16% on display and 46.37% on video
Impressions served grew by 258.63% on display and 93.25% on video in 2023 compared to 2022
Increase ad revenue by 88.18% on display in 2023 compared to 2022
Note: Metrics measure January 2022 to October 2023 and are missing November and December 2023.
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