At the core of their solution, Insticator’s Content Engagement Unit (CEU) and Commenting products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other, all while favorably monetizing in the background.
Insticator blends artificial intelligence with human moderation to facilitate healthy, respectful discourse and enables audiences to share opinions and interact with content that speaks directly to them. Insticator reaches over 350 million consumers monthly across its network of premium publishing partners.
Products
Cloud Wrapper
Category
Vendor
Publisher
Insticator
The Problem
Insticator faced several pain points with their previous ad monetization setup. These included slow response times, insufficient monetization capabilities, and outdated technology infrastructure. Despite experimenting with solutions like EMX and Playbuzz for Insticator client sites like Alcula.com and Chipchick.com, Insticator found their needs unmet and sought a partner who could provide comprehensive solutions.
As a company Insticator committed to staying ahead in the industry, they recognized the importance of finding a solution that can:
Operate with speed and efficiency
Provide versatility
Offer robust reporting capabilities
Empower them to adapt to future ad ops trends
The Approach
Having previously utilized Aditude's consulting services, Insticator experienced firsthand the team's expertise, skills, and strong understanding of the industry. When it came time to part ways with their existing ad monetization solution, it was a natural progression for Insticator to transition to Aditude's technology solutions, given the proven track record of success demonstrated by Jared Siegal, CEO, and the Aditude team.
By leveraging Aditude's Cloud Wrapper, Insticator:
Gained access to unparalleled speed, versatility, and integration, ensuring optimal revenue generation while maintaining industry standards
Remained aware of the latest advancements in ad tech since Aditude is a Prebid member and Google Certified Publishing Partner, so Aditude stood at the forefront of industry discussions and trends
Collaborated with Aditude through their responsive approach, facilitated through channels like Slack, and effective communication and swift issue resolution
Upon implementing Aditude's Cloud Wrapper, Insticator experienced:
Significant improvements in workflow efficiency and ad performance
A host of A/B tests for optimization, ensuring that Insticator's ad strategies are continually refined for maximum effectiveness
Successful internal viewability benchmarks while increasing bid requests and revenue with features like lazy loading and smart refresh
Smooth ad delivery and minimized disruptions with the reliability of Aditude's code and continuous monitoring by experts like Jared Siegal, CEO, and Cory Mahoney, Director of Ad Ops and Client Success
The Results
The impact of Aditude's Cloud Wrapper on Insticator's ad monetization metrics was remarkable.
Viewability rates surged from 45% to over 70%
Notable increase in the overall number of bid requests and revenue
“Aditude is not just a technology vendor but a key strategic partner to Insticator. Their collaborative approach, proactive support, and commitment to our success set them apart in the industry as an advertising technology solution. Aditude's focus on understanding our unique needs and delivering tailored solutions has fostered a relationship built on trust, innovation, and mutual success. Jared and the Aditude team deliver for their partners, which is what matters most.”
- Zach Dugow, CEO
Conclusion
The impact of Aditude's Cloud Wrapper on Insticator's ad monetization metrics was remarkable.
Viewability rates surged from 45% to over 70%
Notable increase in the overall number of bid requests and revenue
“Aditude is not just a technology vendor but a key strategic partner to Insticator. Their collaborative approach, proactive support, and commitment to our success set them apart in the industry as an advertising technology solution. Aditude's focus on understanding our unique needs and delivering tailored solutions has fostered a relationship built on trust, innovation, and mutual success. Jared and the Aditude team deliver for their partners, which is what matters most.”
- Zach Dugow, CEO
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